Ecommerce has come to fill a gap for a shopping option not available in physical stores: that is, finding just what you’re looking for at any time, any where.It’s no secret, however, that ecommerce has also ended up replicating many traditional sales secrets: such as, how to take advantage of the fact that consumers often don’t know exactly what they want, and that they’ll go shopping just to browse, to find surprises and be tempted to buy on impulse.In the last few years, a wave of digital commerce has developed that is already very popular among users: shopping activity based on spontaneity, novelty and discovery.Discovery commerce is an online sales method based on guiding the buyer towards a product.Discovery shopping, on the other hand, is where a user visits websites or marketplaces without a defined purpose. This buyer isn’t looking for a specific product, but is open to being pleasantly surprised by exploring an online catalog or receiving suggestions.Discovery commerce is the equivalent of ‘I’m feeling lucky’ in Google searches. While the main effort of an ecommerce strategy is aimed at efficiently meeting specific needs of the consumer, discovery commerce draws on the custom of strolling through a store, browsing shelves without intention to buy… until the perfect product catches your eye.